FruChocs Beer & Custom Designed Gift Boxes | FruChocs Appreciation Day | From 21 Aug 2020

fruchocs beer

FruChocs Appreciation Day

Celebrating the ninth annual FruChocs Appreciation Day on Friday 21 August, confectioner Robern Menz has released some exciting products. 

BruChoc beer:

With an exciting focus on local collaborations to commemorate the special day this year, South Aussies will be treated to TWO limited edition FruChoc beer flavours by Adelaide’s Big Shed Brewing Concern.

Available from midday Friday 21 August at Big Shed Brewing, Royal Park, the BruChoc beer that has already received cult status following last year’s limited edition releases, will be sold as cans in 8 packs, four packs and singles and on tap. It will also be available to buy at local bottle shops.

Using real ingredients from Menz FruChocs with flavours boasting rich chocolate, peach and apricot, the craft beer sent fans into a frenzy last year, selling out of bottles in just 13 minutes at the brewery and beer taps ran dry within hours, and rumours even circulated of individual bottles being sold for a whopping $100 online by those lucky enough to score the chocolatey ale.

The team at Big Shed have concocted an extra special treat for those who visit the brewery with the extremely limited FruSour. Fans can expect the tart taste from the centre of a FruChoc, made into a beer that tastes more like a dry white wine. With a successful sour range already in the market, the brewing team added the dried peach and apricot fruit mince that make up the centre of a Menz FruChoc and let the fruit sugars ferment out. The result is a dry and tart refreshing beer full of flavour and straight from the heart of a FruChoc.

Casey C Custom Designed Gift Boxes:

Robern Menz has also collaborated with local illustrator Casey C to create a collection of custom designed gift boxes for its FruChoc products. The four designs incorporating FruChocs and packshots from past and present with captivating imagery, weave in illustrations of the South Australian state flower, the Sturt’s Desert Pea, in a pop-art style.

Known for creating bright, bold and humorous illustrations that play on South Australian nostalgia, Casey’s artwork has been featured by the likes of ShitAdelaide and Fritz Magazine. 2018 Urban Cow Studio Prize winner Casey says she is thrilled to launch her collection on a day as sacred as FruChoc Appreciation Day.

The limited-edition boxes are available exclusively from 21 August 2020 in the Menz FruChocs shops in Glynde, Hahndorf and McLaren Vale and are set to become collectors’ items. 

fruchocs casey c packaging

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For more information and all enquiries please visit the Robern Menz website.

What:  FruChocs Beer & Custom Designed Gift Boxes

When:    From Friday 21 August 2020 

Where:  FruChocs Beer at Big Shed Brewing, Royal Park | Casey C Custom Designed Gift Boxes at Menz FruChocs shops Glynde, Hahndorf and McLaren Vale

Who:   Everyone

At Play & Go Adelaide we make every effort to provide accurate information to the best of our knowledge at the time of publication. We recommend confirming times, dates and details directly before making any plans as details may be subject to change.

Image Source: supplied


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