Mirror Mirror | Illuminate Adelaide | 28 Jun – 30 Jul 2023

Mirror Mirror – Go on a journey through the possibilities of your own imagination.

An Australian-first experience fresh from its premiere run in Montreal, Mirror Mirror is a playground of interactive technology inviting you to discover your own creativity.

Sharing a unique experience with everyone who enters, this series of immersive digital installations spanning from the forest of yourself to a reimagined hall of mirrors is specifically designed to awaken your consciousness with the latest cutting-edge interactive technology.

Inside the revamped and remodelled Illuminate Pavilion at its latest home in Victoria Square / Tarntanyangga, Canadian multimedia studio Moment Factory and minds behind sell-out Illuminate Adelaide experience Light Cycles take their talents indoors for this awe-inspiring self-guided tour changing with every audience interaction.

mirror mirror illuminate adelaide

Whether sharing your memories to pen digital poems, transforming your words into dazzling light displays, sending ripples through a river of time with your movements or simply marvelling at the possibilities that await inside, Mirror Mirror promises to ignite the sense of play and discovery in visitors of all ages.

Which journey will you choose?


Winter school holidays July 2023

Play & Go Review | Mirror Mirror

Mirror Mirror is a spectacular immersive digital playground. It’s unlike any experience we currently have in Adelaide (or Australia in fact). The only thing which we can relate it to is TeamLab, if you’ve been lucky enough to experience it in Japan. This is like a pop-up version of the mega digital installations there, and the quality and creativity is on par.
Mirror Mirror Illuminate
Our big tip is to take your time in each room – look out for instructions and key points; scan QR codes to interact and you will get the whole picture, and things will make more sense. There’s no rush. If you are not sure what to do in each room, look out for the helpful team members who can help guide you. 
In the Forest of Echoes, look out for the marked spots (big eyes) on the floor to stand on. At those points, look around and you will see yourself in the mirrors in all directions. With the laser lights flashing all around you, and in your eyes, in this otherwise dark space, be aware of the columns of mirrors that are placed all over the room. Be mindful that kids could easily get lost if they run around or could collide straight into a mirror.
The River of Now is probably the most fun for kids. It’s an interactive digital river that flows with colour and cute images. Like a video game, step on the large pebbles, and other moving objects like a smiling mouth or a flower to make them change colour.
Make sure you look out for QR Codes located in the Memory Storage room and Open Window. Follow the instructions to see your words appear around you. Let AI create your own personal poem reflecting your memories and words.
Mirror Mirror is a high level sensory experience. It’s loud at times, and there are laser and strobe lights in many areas plus vibey background music, so bear in mind this may not be suitable if you or your children are sensitive to this type of sensory overload.
Children four years old and under have free entry – however, a $0 ticket is required to be booked for entry.
We applaud the brilliant minds of the Moment Factory team who have created a unique modern art experience. This creation is world class and we are so lucky to have the opportunity to be the first ones to see it in Australia.

Open hours:

Wednesday 28 June – Sunday 30 July 2023

  • Tuesday, Wednesday, Thursday & Sunday | 10am – 7pm
  • Friday & Saturday | 10am – 9pm
  • Closed Mondays

Sessions available every 15 minutes


  • Tuesday to Thursday, and until 5pm Friday: General Admission $39.00 | Groups 4+ $36.00 
  • From 5pm Friday and all day Saturday – Sunday: General Admission $49.00 | Groups 4+ $46.00

4 years and under FREE – however a $0.00 ticket is required for entry



things to do in Adelaide for families

For more information and all enquiries please visit the Illuminate Adelaide website

What:   Mirror Mirror – Illuminate Adelaide

When:   Wednesday 28 June – Sunday 30 July 2023

Where: Illuminate Pavilion – Victoria Square/Tarntanyangga, Adelaide

Who:    Everyone

At Play & Go Adelaide we make every effort to provide accurate information to the best of our knowledge at the time of publication. We recommend confirming times, dates and details directly before making any plans as details may be subject to change.

Image Source: Image: Moment Factory


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