Magic Cave Adelaide | David Jones Rundle Mall

See Father Christmas at David Jones, Rundle Mall Adelaide with a visit to The Magic Cave –  a special family tradition for many South Australians each year.  

The Magic Cave and will open on Saturday 4 November 2023, the same day as the National Pharmacies Adelaide Christmas Pageant.  

David Jones offer a premium Santa photo experience with their magical Christmas sets and real-life Santas. All bookings will receive their photo in a custom designed David Jones frame and each child will receive a special reindeer antler headband from Santa himself.

Sensitive Santa for children with sensory needs and Pawtraits (pet photography) is also available. 

You will find the Magic Cave up on the second floor and although much smaller this year, they still have the sweet vintage carousel and the funhouse mirrors.

magic cave carousel

magic cave Adelaide mirrors

Photos with Santa at The Magic Cave

Photo package pricing starts at $24.95 (+booking fee). Bookings are essential and are open now. Only 1 family permitted per booking. 

History of the ‘Magic Cave’

The ‘Magic Cave’ itself appeared even before the first Pageant was held – opening its doors in 1896 in the basement of John Martin’s.  Initially, it was a place where people could find some cool relief from the warm December days. Unfortunately, when the store burnt down in 1901, locals had to wait until 1905 before a new ‘Magic Cave’ was opened.   In 1998, John Martin’s Rundle Mall store closed and the ‘Magic Cave’ was moved to David Jones. (Source: City of Adelaide – Pageant Past & Present)

While you’re in Rundle Mall, you could also check out Myer’s Santaland and new for Adelaide in 2023 is The Santa Course!

Adelaide Christmas Guide

adelaide school holidays

things to do in Adelaide for families


For more information and all enquiries please visit the David Jones website.

What: The Magic Cave at David Jones, Adelaide

When:  Saturday 4 November – Sunday 24 December 2023

Where: Level 2, David Jones | Adelaide Central Plaza, Rundle Mall, Adelaide (store hours)

Who  Everyone

At Play & Go Adelaide we make every effort to provide accurate information to the best of our knowledge at the time of publication. We recommend confirming times, dates and details directly before making any plans as details may be subject to change.

Image Source: Top image by David Jones / all Magic Cave photos by Play & Go Adelaide from our visits in previous years


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